Guide for writing blogs for ‘The Long Run’

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Author Guidelines

The Economic History Society’s Blog, ‘The Long Run’, publishes posts concerning economic and social history. These blog posts are typically occasioned by recent or forthcoming articles in the Economic History Review; recent or forthcoming books and edited volumes; fellowships and grants funded by the Economic History Society; and papers presented at the Society’s Annual Conference.


‘The Long Run’ also considers unsolicited blog posts for publication. If you are interested in authoring a blog post, it is recommended that you the Chair of the Public Engagement Committee, Dr Charles Read, in the first instance.


When preparing a blog post for ‘The Long Run’, authors are asked to please adhere to the following guidelines:

  1. The post should inform the reader about some aspect of economic or social history. You may relate the topic of the post to the present economy, society, or policy debates, but you are not required to do so.
  2. The prose should be crisp, elegant, and engaging. The post should be written in a ‘gentle scholarly tone’, while still remaining entirely accessible to an intelligent lay audience, i.e. non-historians and non-economists. Econometric or other technical analysis should not be included in the post.
  3. You should provide a title for the blog post. If the post has been prompted by a publication, the title of the post should differ from that of the publication.
  4. The blog post should contain between 600 and 800 words, excluding the list of references (if any).
  5. Although the focus of the blog post should be your recent research, you may include parenthetical citations, sparingly, where scholarly convention calls for them. In this case, a (brief) list of references should follow the blog. The list of references should be formatted in the style of the Economic History Review; please use recent articles as a guide. Given the more informal nature of blog posts, there should be very few references, if any.
  6. Footnotes or endnotes should never be used.
  7. You may include up to a total of four of the following graphics: images, figures, or tables (but not regression tables). While it is not a requirement, you are encouraged to provide at least one graphic, so that there may be a cover visual for the blog post. If providing more than one graphic, please feel free to suggest which one ought to serve as the cover visual. All graphics should include both a caption and source (including a link, if available). It is imperative that authors only provide graphics without copyright restrictions preventing their publication on the Economic History Society’s website. If in doubt, please contact Dr Charles Read, for further guidance.
  8. You should provide the full name, email address, and affiliation of the author(s).
  9. All of the contents of the blog post should be included within a single MS Word document, with the author’s last name appearing in the title of the file. The MS Word document should be emailed to Dr Charles Read.
  10. By submitting a blog post, you consent to editorial revisions in the interests of clarity and correct grammar, punctuation, and spelling. In rare cases, the Economic History Society may decline to publish a submitted blog post.


Thank you for your attention to these guidelines. And thank you for your contribution to the success of ‘The Long Run’!


Economic History Society

Public Engagement Committee

May 2022