Guide for writing blogs for ‘The Long Run’

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Blog Guidelines

Long Run posts should be 600 – 800 words maximum. Style should be as for the lay reader; guidance can be found below.  The content should be related to and contribute to scholarly research. You can post responses to published work, extended CfP’s , thesis summaries, book reviews, thought pieces, etc.

  1. The audience that is being addressed in a blog is very different to that reading the article published in the Economic History Review (or other academic articles).
  1. Therefore, write the blog in a way which will be understood by a general reader who wants to obtain an appreciation of what your research is about.
  1. A useful template to structure your blog:
  • What is the debate you are addressing? That is, why does your blog matter?
  • Briefly, what methods and sources did you use?
  • What are your key findings?
  • How do your findings alter/reject current views?
  • If appropriate, how might your findings affect contemporary policy?
  1. Do not use over-technical language which will be unfamiliar to general readers. Keep the text simple, and concise.
  1. Do not bombard the reader with econometrics and related. Instead, summarise your key findings by stating: ‘our evidence shows’; or ‘we can be confident that our results demonstrate/ reject/ question/ standard interpretations of this event/argument’.
  1. Use of simple graphs – clear, and easily interpreted – is beneficial.
  1. Try not to use footnotes and, worse, references/bibliography. The interested reader will contact you by email (which appears at the end of the blog), if they seek clarification/illumination.
  1. Finally, remember that the blog is designed to attract publicity/public engagement, so write in a lively, appealing way.
  1. When submitting a blog which contains facsimiles,  images, or other pictorial matter,  authors must provide full details of sources, and confirm that they have the necessary permission(s) to reproduce these illustrations.
  1. To sum-up: keep it simple, clear, and concise.

If you would like to submit a blog, please contact David Higgins with a blog title and a brief description of the topic.

Public Engagement Committee
Economic History Society
November 2020

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