Long Run posts should be 600 – 800 words maximum. Style should be as for the lay reader; guidance can be found below. The content should be related to and contribute to scholarly research. You can post responses to published work, extended CfP’s , thesis summaries, book reviews, thought pieces, etc.
- The audience that is being addressed in a blog is very different to that reading the article published in the Review (or other academic articles).
- Therefore, write the blog in a way which will be understood by a general reader who wants to obtain an appreciation of what your research is about.
- A useful template to structure your blog:
- What is the debate you are addressing? That is, why does your blog matter?
- Briefly, what methods and sources did you use?
- What are your key findings?
- How do your findings alter/reject current views?
- If appropriate, how might your findings affect contemporary policy?
- Do not use over-technical language which will be unfamiliar to general readers. Keep the text simple, and concise.
- Do not bombard the reader with econometrics and related. Instead, summarise your key findings by stating: ‘our evidence shows’; or ‘we can be confident that our results demonstrate/ reject/ question/ standard interpretations of this event/argument’.
- Use of simple graphs – clear, and easily interpreted – is beneficial.
- Try not to use footnotes and, worse, references/bibliography. The interested reader will contact you by email (which appears at the end of the blog), if they seek clarification/illumination.
- Finally, remember that the blog is designed to attract publicity/public engagement, so write in a lively, appealing way.
- To sum-up: keep it simple, clear, and concise.
If you would like to submit a blog, please contact David Higgens with a blog title and a brief description of the topic.
Public Engagement Committee,
Economic History Society,